市场尊严：客户参与的隐形推动力

Marketplace Dignity: The Hidden Driver of Customer Engagement

作者： Gloria Yuen

An excerpt from a new book co-authored by Wharton’s Cait Lamberton reveals the three levers that marketers can use to keep customers engaged, loyal, and satisfied.…Read More

沃顿商学院的凯特·兰伯顿合著的一本新书摘录显示，营销人员可以使用三个杠杆来保持客户的参与度、忠诚度和满意度……阅读更多。

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. In Marketplace Dignity, Wharton professor Cait Lamberton, Neela A. Saldanha,… [+10088 chars]

无论我们转向哪里，品牌和组织都因为未能以尊重和尊严对待他们的客户而受到抨击。《市场尊严》一书中，沃顿商学院教授Cait Lamberton，Neela A. Saldanha……[+10088字符]

原文链接：Upenn.edu