如何让挑战传统智慧的 品牌 脱颖而出?
如何让挑战传统智慧的 品牌 脱颖而出? How brands that defy conventional wisdom come out tops 作者: Manoshij Banerjee & Mohammed Shahid Abdulla Counter-intuition and not taking the rational path have often helped brands become a huge success 反直觉和不走理性路径常常帮助品牌取得巨大成功。 A surprise recent success in the energy drinks category in India is Pepsicos Sting which has upstaged Red Bull, capturing … Read more